華泰銀行 ; project_CIS ; date_2012 ; branding design_Album Rivers ; designer_優視覺visual ; photographic_優視覺
Hwatai sets up a brand orientation that we are the bank which cares about customers’ health the most and that we communicate with them with a caring and cordial image. We continue our core intention of this brand and help establish a set of complete applicational systems of identification. Besides, red, blue, and grey are chosen the standard of main colors that represent the symbol of passion and caring simultaneously. Other visual images such as the application of posters and billboards serve as the starting point of Hwatai’s caring objective. With warm and bright pictures, the brand visual images are renovated.