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Hwatai Bank

華泰銀行 ; project_CIS ; date_2012 ; branding design_Album Rivers ; designer_優視覺visual ; photographic_優視覺

Hwatai sets up a brand orientation that we are the bank which cares about customers’ health the most and that we communicate with them with a caring and cordial image. We continue our core intention of this brand and help establish a set of complete applicational systems of identification. Besides, red, blue, and grey are chosen the standard of main colors that represent the symbol of passion and caring simultaneously. Other visual images such as the application of posters and billboards serve as the starting point of Hwatai’s caring objective. With warm and bright pictures, the brand visual images are renovated.

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華泰以「最關心客戶健康的銀行」為品牌定位,以關懷的親切形象與客群溝通。我們延續品牌核心內涵,協助建立一套完整識別應用系統,並以紅、藍、灰作為主要用色的規範,同步代表熱情關懷的象徵。其他視覺形象如海報、看板的應用,也以華泰關懷宗旨為出發,透過溫暖、鮮明的畫面翻新品牌視覺意

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