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Lin Chin Sheng Hsiang

林金生香2019株事花開年節禮盒 ; project_Package Design(2019:01 ); graphic design_Album Rivers ; illustrator_Hanna Chen  

The delightful moments during the reunion

All the flowers begin to bloom. Like the perfect sincerity with the blooming flowers. The Chinese New Year, also called " Spring Festival ", means the significant days for family reunion. With the old spring couplets replaced by new ones and annual flowers offered, the atmosphere is filled with red. daffodil, as one of the annual flowers, symbolises significant the meaning of missing and reunion. Therefore, we drew this sentiment onto the gift box of Chinese New Year. Also, we make the blossom of daffodil an instrument to convey the thankfulness of the family members' warm accompanying and the gratitude of our relatives' helping. We use the roasted wheat flour, malao, almond crusts, nuts, zhuangyuan cakes as the various ingredient of Chinese New Year just in order to place the memories of taste into the gift box of Chinese New Year. DM,there hides eight correspondent drawing poems with delicate thinking according to the inner contents which is loaded with our sincere blessing. Established for 153 years, now we make different visual design on the packing box, besides, we think about the content and price adjusting. Lin Chin Sheng Hsiang

 braces up to connect with this new generation, and reposition the value of our brand. Just taste a bite of this cake, and you'll be full of gladness. Most importantly, we'll never let the delightful moments slip away.

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團聚時刻的美好時光
 
株事花開,豬年諸事如株花盛開的完滿心意。農曆新年,也為春節,是人們互相問候也是家人相聚的重要日子。換上春聯,擺上年花,讓氛圍染上紅色的氣息。水仙是年花之一,象徵著思念與團圓的含義,因此我們將這份情感畫入新年禮盒上,讓株朵水仙的綻放,傳遞親人溫暖陪伴的感謝,親友幫助的感激。新年新花樣,我們用麵茶、麻荖、杏仁片、堅果和狀元糕,將味覺記憶放入新年禮盒中,而DM裡依照內容物埋藏八張籤詩的巧思對應,裝載著我們真摯的祝福。吃一口餅,沾裹喜氣,最重要的是,我們一起留住團聚的美好時光。