iSWEETY 艾思維特股份有限公司 ; project_CI (2018:03) ; graphic design_Album Rivers
在這個愛戀夢奇地裡，只有幸福
曖昧是透明的，喜歡是溫柔的粉紅，熱戀是透明度100的紅，在戀愛中的飄然感受，對於美好的幻想，由一根魔法棒的施展，前往一連串iSWEETY品牌形象的夢幻旅程。
以沿途中遇見的「柔軟雲朵、光芒星星和濃甜糖蜜」為整體主要元素相互交疊，識別利用分割及錯位來傳遞戀愛時所帶來怦然心跳與一箭穿心的發生瞬間，同時幸福的光芒自然顯得耀眼。以感受到幸福快樂氛圍的粉紅色為主色，不同色階的粉色表示戀愛階段所帶來不同層次的幸福感。再者考量到品牌傳達的對象為B2B和B2C，思考如何以淺顯易懂的表達方式介紹公司的服務項目，依據部門的屬性創造出製造幸福的角色，透過漫畫的方式呈現，嘗試讓iSWEETY傳遞戀愛開心的氛圍裡亦能保持企業的專業思維。
iSWEETY 負責傳遞幸福，那我們就為iSWEETY打造浪漫。
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There is only happiness in this land with affection.
Ambiguousness is transparent. Being fond of someone means the temperate pink one, while love bubble means the red with the 100 percent transparency. The feeling of walking on the air when you are in love, as well as the nice fantasy, are produced when someone is casting the magic wand which will lead you to the fantastic journey with a series of brand impressions of iSWEETY.
Soft clouds, twinkling stars, and sweet honey seen along the way are the entire main elements overlapped one another. Identification, cutting, and dislocation are applied to convey the heartbeat when someone is touched and the moment when the arrow penetrates the heart. At the same time, the light of happiness would become more radiant. Pink which represents feeling the atmosphere of happiness is chosen as the main color. Besides, light colors with different depths stand for the sense of happiness under love phases. Also, considering the recipients to whom the brand conveys are B2B & B2C, we are thinking about how to introduce the service items in a succinct method in order to create the characters that may produce happiness according to the attributes of departments. With the representation of comics, we are attempting to make iSWEETY not only convey the atmosphere of love and happiness but retain the professional thought.
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