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You Need Bake

You Need Bake 手作烘培坊 ; project_CIS ;  date_2015 ; graphic design_Album Rivers ; designer_Edney Yang

As a Taiwanese original brand, this patisserie emphasizes handmade products with purity. With the method of vivid personification of food, miscellaneous products are endowed with personalities and stories. That’s how they are quoted in story sketchbooks of food. We give up the introduction of recipe steps. Instead, we represent the merits of natural food and feedback of feelings in the clean and heartwarming way, which is positively praised.

We hope to promote the healthy notions of eating toward the educational and entertaining direction. Besides the packaging of products, there are also customized cards, holiday cards, and other applications. 

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台灣原創品牌,強調純天然製作的手工烘焙坊,以食品擬人、角色化的方式,將各式各款的產品,訂繪出其個性以及故事,並將此引入成為食物的故事繪本,離開食譜的步驟介紹,而採以乾淨、溫馨的風格來表現天然食物的優點以及感受,深獲好評。希望能推廣食物的健康食用觀念,也往寓教於樂的方向前進,除了產品的包裝以外,也有配合客製化的產品卡片、節日卡片等應用