When we received the commission, it marked a new beginning for the rebranding of HUN混.
At the heart of this transformation was a single word: Playfulness.
So in shaping the new space, we set out to tell a story—
one that begins in youth, and carries that same spirit of curiosity in the pursuit of dreams.

We recalled The Secret Life of Walter Mitty,
a film where an ordinary man picks up a suitcase and steps into the unknown.
One scene stood out:
he skates along a long road in Iceland,
weaving through vast fields and valleys—
a visual memory that has since come to represent, for us, what it means to chase a dream.

To seek a dream is, in many ways, to search for oneself.
And in an era of constant acceleration,
to find yourself—or to remember yourself—and care for that version deeply,
feels more necessary than ever.

HUN混 (Gāo Gōng) was imagined as a kind of ark—
carrying the dreams of those who walk in.
The main tone is silver,
like the color of stars you pause to admire on a quiet night in the middle of a journey.
It’s paired with warm wood tones—
because chasing a dream doesn’t require extravagance.
Maybe we can’t always drop everything and go.
But here, just for a moment,
you’re allowed to come back to yourself.