中租企業 ; project_CIS ; branding design_Album Rivers ; designer_優視覺 visual ; photographic_優視覺 visual
Zhongzu’s Co., Ltd has been rooted in Taiwan’s renting industry for a long time. Its four spirits “Value, growth, honesty, and disciplines” are deeply-believed concepts of Zhongzu’s running. These concepts are what the designing concepts are based on. There are four Fs which form the surrounding signs, making the image look like an ancient coin. Meanings of inexhaustibility and continuous circulation are manifested, which represent the enterprise’s concepts of deep cultivation, expansion, and perpetual running.