Wish Lin, a traditional Taiwanese pastry brand with over 150 years of history, has long evolved its products and packaging to stay connected with changing times. Yet, while the offerings grew, the storefront remained rooted in its early image.

When entrusted with reimagining their space, we set out to create an environment that would both honor their rich heritage and resonate with a new generation.

Recognizing the brand’s deep connection to Taiwan’s gifting culture, we envisioned the new space as more than a pastry shop — it would become a place where heartfelt emotions are carefully wrapped along with each handmade sweet.

The refreshed design introduces a signature orange hue across the interiors, echoing Wish Lin’s updated visual identity. Functional improvements, such as separate counters for checkout and pre-orders, streamline the customer journey while addressing the evolving needs of both loyal and new visitors.

Elements of the original space were preserved to bridge past and present, and with an optimized flow in a more compact layout, the redesigned storefront invites customers to experience tradition reimagined for today.

This space tells the story of memory, warmth, and timeless celebration — carrying Wish Lin’s spirit forward into the everyday lives of future generations.