中砥物流 品牌形象設計

BETWIN LOGISTICS 中砥物流 ; project_CI  (2018:10) ; graphic design design_Album Rivers



Be your power.

中砥物流為全方位整合物流服務,是人與人之間的溝通者,人與物件之間的傳遞者。以英文名BETWIN的「BE」為識別圖像,在溝通傳達上埋藏了品牌即時送達的服務效率與速度感,也清楚帶出品牌與客戶間的緊密合作關係。世代並進傳承合作,色彩計畫上讓專業穩重與新世代的活力共同表述。
整體形象應用在靜態視覺上,擁有品牌高辨識度的一致性,在動態過程中,包含人員行動過程或是未來車體於路上行駛,因動所產生的視覺效果,自然為品牌的時間優勢做最好的發聲與宣傳。
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BETWIN Logistics is an all-round integrated logistics service, a communicator between people, and a deliverer between people and objects. "BE" is used as the identification image from the English name BETWIN, which hide the service efficiency and speed of the brand's delivery immediately on the communication, and brings out the close partnership between the brand and the customer. 

Generations go hand in hand to cooperate, and the color scheme makes the professional stability and the vitality of the new generation together.

The overall image is applied in static vision, with the consistency of the brand's high recognition. In the dynamic progress, including the process of people action or the vehicle driving on the road, the visual effect generated by the movement makes the best promotion for the brand’s time advantage.



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