Zhongzu’s Co., Ltd has been rooted in Taiwan’s renting industry for a long time. Its four spirits “Value, growth, honesty, and disciplines” are deeply-believed concepts of Zhongzu’s running. These concepts are what the designing concepts are based on. There are four Fs which form the surrounding signs, making the image look like an ancient coin. Meanings of inexhaustibility and continuous circulation are manifested, which represent the enterprise’s concepts of deep cultivation, expansion, and perpetual running.