client_林金生香 ; project_CIS ; branding design_Album Rivers ; designer_優視覺
Aroma Study House was deeply rooted in local cultures. Inherited from the craftmanship from a 150-year-old shop, jute has been chosen as the ingredient to make jute ropes, and its seedling “muâ-ínn” has been made as the Taiwanese cakes. It has added the new presence of traditional tastes from life tools to dining cultures.
Here’s the entire designing: muâ-ínn leaves, combined with the elegance of cheongsams, were also depicted as the virtuous images of early litteratrices. The application of identification and graphics is used to draw outline of muâ-ínn leaves with the use of antique illustrations so that the local dining cultures and innovative sparks are connected. Finally, the pleasant tastes which Aroma Study House tries to maintain, according to their impressions, could be told to people. And the daily stories of new dining culture trends could be cultivated.