XS2ME 卡帶盒精油唇膏 ; project_Package Design (2018:11) ; graphic design_Album Rivers
曲風記錄著年代的轉變，女人用唇膏展現不同氣質，以「音樂」作為設計主軸，用「卡帶盒」的概念包裹唇膏，透過主題企劃的方式述說XS2ME品牌的創意主張。直白表現世代的的率性活力，也創造出「記憶下值得紀錄的時刻」的感性話題。擺脫女性可愛柔情的刻板印象，刻意降低色彩的豐富度，在包裝上不執著表現唇膏12種色號的特徵，單純選用黑白兩色區分唇膏類別，以黑的低調詮釋霧面唇膏的個性，以白的輕盈呈現亮彩唇膏的質地。整體一致的色彩計畫與版面編列，營造出品牌訴求真我的獨自風格。
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The style of songs records the transitions of epochs, and females exhibit different elegance with lipsticks. Music is chosen as the design axis in order to package the lipsticks under the notion of cassette boxes. We narrate the creative advocacy of the brand of "XS2ME" through the topical programming so that the frank vitality of generations could be expressed. Also, the sentimental topic "moments worthy of being recorded" could be created.
In order to get rid of the stereotypes that females are adorable and tender, we lowered the abundance of colors on purpose and didn't insist on showing the symbols of twelve color codes on the package. Instead, we simply chose black and white which differentiated the types of lipsticks. The low profile of black interprets the personality of matte lipsticks, while the lightness of white presents the texture of bright lipsticks. As a result, the entirely correspondent color programming and layout arrangement would create the unique style of how the brand pursues the real ego.
